About Thinking of Oscar

Thinking of Oscar was set up in memory of Oscar Cole, who died suddenly in June 2014 aged just 16 months. Thinking of Oscar started off with the aim of supporting children and their families whilst in hospital care by funding projects and innovation over and above that supplied by the NHS. We have learned along the way that there is a void between the funding and focus needed within paediatric healthcare. 2019 marked the 5th anniversary of the charity and the 5th anniversary of Oscar's death and with it we created a new mission: to 'Bring the Future of Healthcare to Children', through innovation and the use and investment in digital technologies such as artificial intelligence (AI), data science and machine learning. To date Thinking of Oscar has raised in excess of £350,000 and has funded projects across a number of children's hospitals around the UK.

In 2019 we organised our first charity event with the inaugural #TOO500 Cycling event. #TOO500 took place in June 2019 and was a unique cycling challenge where participants cycled either the full route of 500 miles in 5 days or joined the team on individual days to ride 100 miles. All with the aim of raising £500,000 and awareness for the need for better focus and funding for child health. The ride raised in excess of £110,000 and together with other fundraising activities we are able to donate circa £185,000 to Children’s Hospitals across the UK to embark on first of a kind, innovative projects focused on improving child health and well-being. Details on how the team got on and also on the projects that we are funding can be found using the link below:

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"If ever there is tomorrow when we’re not together… there is something you must always remember. You are braver than you believe, stronger than you seem, and smarter than you think. But the most important thing is, even if we’re apart…
I’ll always be with you."

A.A. Milne, Winnie the Pooh

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